Add comments as you browse

A new service called Diigo, which – in all seriousness – stands for "Digest of Internet Information, Groups and Other stuff" allows you to add comments as you browse. It works similarly to bookmarking sites like Del.icio.us. Where it really comes into its own, however, is web annotation: the ability to highlight text and images, or add ‘sticky notes’ (a bit like online Post-its) to any webpage.

Before we look at annotation though, there are few things that Diigo does with bookmarks that make it stand out. It’s like the Swiss army knife of web browsing.

• You can store all your bookmarks online so you are no longer tied to the browser on one computer when it comes to finding information that you’ve bookmarked. Additionally, Diigo will store a copy of the page as it was when you viewed it. That means no more going back to a page to look something up again only to find that it’s not there any more.
• If you are already using Del.icio.us or another similar service, there’s no need to stop. You can set this clever web application to simultaneously add a page to Del.icio.us when you add it to Diigo.
• If you’ve read something that perhaps you would like to add to your blog simply right-click and then choose ‘blog this’.
• There are a number of other very useful features on the right-click menu. For example if you read something you think someone else would like to see you can right-click on it and then email the page directly to them. Or if you highlight it the Diigo menu appears automatically and just the highlighted text is sent, and of course added to your list of bookmarks automatically.

As mentioned above, the really exciting feature here is web annotation. If you’re carrying out online research, or perhaps collaborating on a project, it’s a very powerful tool. Imagine looking at your website and deciding what you need your web editor to update. With Diigo all you have to do is highlight some text and add a note telling them what the text should be changed to.

You can keep your highlights and notes private so they’re just for you to see or allow other users to see and interact with them. You can even choose whether or not you see anybody else’s notes if you don’t want to be interrupted while browsing.

Try it out at and let us know if you come up with any other uses.

Diigo

Rechord deface York Minster!

Christmas is coming, but we've not been idle. We’ve been helping the Church of England to deface York Minster. In a press launch for their Advent Stories website, we were asked to create a slide which would be projected onto a 20ft screen stuck to the side of the ancient building. This was to advertise the fruits of our combined endeavours, the Church of England’s first ever official online Advent calendar. Sadly there is no actual chocolate hidden behind the doors, Willy Wonka style. There are, however, stories (ranging from the sad to the entertaining) of what Christmas means to people from all walks of life in Britain today.

See it here:
Advent Stories

The more observant among you may have noticed that there are no doors for the 1st and 2nd of December, but this is not a mistake. We have been assured that Advent does not actually start until the fourth Sunday before Christmas – something we didn’t know despite having a Theology degree and two vicar parents between us. We really should have listened harder at Sunday school...

Wireless net access anywhere at no charge...?

There was a buzz in the rechord studio (no, not a fly seeking refuge from the strange weather, just a palpable excitement) when we heard about what FON are doing.

This new company, it is said, may become bigger than Skype. The way their amazing offer works is:

• You pay for their special wireless router, a snip at 15 euros
• You agree to let any other FON member use your connection
• You get to use any other FON member's connection, without spending a bean

Go here to find out more:
FON

Rechord and Scope

We are now working with SCOPE on the redesign of several sections for their website. SCOPE are a charity who campaign for equal rights for disabled people, so we are very pleased to be working with them. We strongly believe that making a site accessible for people and devices of all sorts doesn't mean that it has to look boring.

The lovely Nigel Tuckett, who manages their web presence, was impressed with our experience of creating websites which are accessible by people with all sorts of disabilities.

There's gold in them there forums

How communities and businesses are helping each other out, online

The second part in our series of posts on online communities is about how they are actually benefiting business, and vice versa. Let's pause now for a minute, while we listen for the sound of Marx stirring in his coffin. Actually, it's not as sinister as it sounds (the concept, not the dead economist) - there's no exploitation going on. Forums attached to business websites are becoming more and more popular, and can be the great leveller.

There are a number of exceptional benefits to be had from a properly functioning community on a website. For a start, on the side of the organisation, a good group of people regularly saying interesting or helpful things will bring new visitors back to your site again and again. If you are offering any kind of product that needs support, having a message board or forum can cut down on your support costs as users give each other advice on how they overcame problems, or you can post advice about common support issues. It's also a good way to demonstrate that you can deal with criticism and respond to problems quickly and effectively. You can scour the forums for positive feedback which can be used (with permission) in your marketing materials and promotions.

On the side of the user, browsing an organisation's forum can quickly tell you whether this is an organisation worth dealing with or buying from. At the very least, simpy having a forum demonstrates an open attitude, and self-confidence in the product or service being offered. You can also search for quick answers to problems you may have been having, or find novel ways of using what is being offered which may be of benefit.

If you are convinced by the benefits, and are considering starting your own community, you should only do it if you have enough time to give to the project. A neglected community does not send out a good message. You need to make sure that you moderate it properly and update it regularly to send out the all-important message of professionalism, and keep the site secure.

Contact rechord if you need any more advice on this subject, at no charge. We could chew anybody's ears off for hours about it; we are just passionate about online communities.

Make your website better for 50p

Although the web contains an awful lot of text, it remains a strongly visual medium. However, most sites contain little in the way of visual imagery. People shy away from using high quality original photos or illustrations because of the perception that they are very expensive.

Those times are now past. Enter Fotolia.

Fotolia has almost 2 million high quality photos which can be purchased for $1 (at time of typing, just over 50p). Even buying one or two can make your website much more appealing to visitors, instantly.

Fotolia

Here's an additional brilliant thing about Fotolia; if you're a pro or a keen amateur photographer, you can submit your own photos, illustrations or 3D models for sale and earn up to 50% commission.

No need to check your voicemail ever again

Checking voicemail: a necessary evil. But still more annoying than Bruce Forsyth. So the news that we are about to see the back of it comes with quite some excitement!

Thanks to Spinvox, there can be no more scrabbling for pens trying to take down phone numbers said incredibly quickly. The service uses some mystery technology which turns a voicemail message into a text message and sends it to your mobile phone. It can also copy the full message to you in an email.

They are currently providing a free 7 day trial of the service. We think it will save you at least half an hour a month. Here's a link for you to sample it:

Spinvox

Send big files easily

If you're trying to get a big file to somebody fast, email just won't cut it. If you need to deliver data over to a continental friend, sending it by courier is not really an option either. The answer? A supremely easy-to-use site, YouSendIt.

Just put in the email address, choose the file you want to send and press that button. Easier than pie.

You Send It

How to get to number 1 without a record deal

The power of online communities, part one

What's the connection between a Will Smith film, a 90 year old Hungarian short story, and an internet phenomenon?

It's the theory that anybody on earth can be connected to anybody else through a chain of acquaintances that has no more than 5 intermediaries, according to Wikipedia.

This inspired the website sixdegrees.com way back in 1996. The way it works is that you link to your friends, and in turn you are linked to friends of friends and so on creating a network of people which you can send messages to.

A story that illustrates the power of this networking phenomenon is the rise to fame of the UK, band, the Arctic Monkeys. They built their following using the site Myspace. In a relatively short space of time they had a fanbase of thousands who had downloaded their songs from the site. Then, when their first single was released earlier in the Autumn, they became the first band to get to number 1 in the charts without a record deal.

It's not only fame-hungry rock stars who can use this kind of promotion. It's a great way to link up with people who will be interested in what you do. There are now a whole lot of different specialist sites of this kind, such as ones for business (Linked In), for music lovers (Myspace) or for social networking (Friendster, Facebook and Bebo).

Aren't you curious to find out who you might be linked to?

Six Degrees of Separation
Myspace
Linked In
Friendster
Facebook
Bebo

Free internet classifieds

The curious phenomenon of Craigslist

"Craigslist is like a rummage sale with only the things you want - no worn, outdated clothes, no broken knickknacks, no tacky hand-me-down prints that cost somebody 50 cents a million years ago... It's a great way to communicate to the world that you have something to offer, whether it's an apartment for rent or your old Baby Sitters' Club series to sell. Or you can put an entry in the Wanted section to find something specific."
-Sarah Anderson, PC Magazine.

What Ms Anderson neglects to mention is that the majority of the Craigslist site is totally free to use. It still looks like it was made by your geeky little brother in 1995, but then that's part of its charm.

Craigslist

Travels with my technology

Work shouldn't all be about looking forward to holidays, despite what your hairdresser might have you believe, but dreaming of white shores does make doing the tax return easier to bear. In this post, we're going to show you some great and little-known tips about getting the best out of your travels.

If you are lucky you can sometimes chance upon European flights for £1, but most of the time when you actually check an airline's website the cost comes in at nearer £100, even without their naughty little extra charges. This can happen because you've looked at the wrong time of year, or you're trying to book too close to your journey date, or even too far in advance. Once again our favourite MoneySavingExpert comes to the rescue. One of the best ways to make sure that you are getting a good deal is to use his Flight Checker. Instead of choosing when and where to go, and then looking for the cheapest offer, you say how much you want to pay and it tells you what's available from a number of budget airlines including Ryanair and BMIBaby (though not EasyJet - yet).
Money Saving Expert Flight Checker

Having said all that, if you want to cut costs even further, and you're feeling like having long conversations with eccentric strangers, there are sites that allow you to book a ride with somebody who's doing a serious road trip and wants some company and/or a share of the petrol bill. Want to go to Lisbon next month on a shoestring? It's all there...
American Hitch-hiking
European Hitch-hiking

Moving on to what to do once you're there... do check out Hotel Connect - it's one of the best sites we've found if you want to avoid package deals and still get get a bargain price on your accommodation. There's also a small but growing business, Wotif, which is what lastminute.com could have been if they hadn't got swept up by the dot-com frenzy. Once you've found a hotel with the right price, have a look at the reviews on Trip Advisor just in case the one you've picked is somewhere not even a bed-bug would dare lay out its tiny little suitcase.
Wotif
Hotel Connect
Trip Advisor

If money is less of a consideration, or you really want to venture out of the ordinary, why not have a look at Unusual Hotels of the World- you could stay in a treehouse or a hotel entirely made out of ice among other exotic treats.
Unusual Hotels of the World

You can also use the web to help plan what to do once you arrive. There's plenty of information about almost anywhere you could think of visiting, so don't leave without Googling your destination. Examples include sites that are updated regularly by people who are actually there, and forums with tips from fellow travellers, such as the Thorn Tree travel forum which is part of the Lonely Planet website and sites that offer reviews of destinations written by actual visitors, in a similar way that Amazon does with books. Travel agents and tour operators can't get away with being economical with the truth now, given these powerful stores of real-life experiences.
Thorn Tree Travel Forum

If you are going somewhere that's in the news for the wrong reasons it's always a good idea to check the Foreign and Commonwealth Office website for the latest government travel advice.
Foreign and Commonwealth Office

And finally, for those of you who are concerned about all the environmental impact of cheap flights, there's Climate Care, which will allow you to undo the damage your flight has done by giving money towards planting trees or increasing the use of energy saving technologies. Responsible Travel are a travel agent with a heart, who offer trips to hotels that are conscious about their impact on the local area.
It's not as dear or as inconvenient as you might think to look after the places you visit.
Climate Care
Responsible Travel

Get popular

Great communities: always talked about, hard to find.

Affinity Trading is a real online community with a very friendly edge.

If websites were real places, it'd be a welcoming village with gourmet bistros and pavement cafes. It has a business focus but is not limited to business. The members of Affinity are dedicated to helping you succeed in life and work. Log in, add your profile and tell them what you want - but make sure to offer to help in return. Who knows what you'll get out of it? New business, new ideas, useful advice, maybe even a great friend.

Affinity Trading

Spreading the online word, part II

Not last post (sorry!) but the post before, we promised to tell you how to get word out about your site if you don't think it's something that people would actively look for. (Who in their right mind would search for "tubby student pumping his arms to Romanian Europop?")

The answer lies in establishing a presence in online communities. This can help a lot more people to notice you. It can be as little as offering friendly, impartial advice in forums. As long as you don’t try and promote your site or service too blatantly as you do it, people are more likely to respect what you have to say. It might also be worth having a forum on your own site, so that when people do find your website they have a reason to stay a bit longer. If you do go down this route, you’ll probably want to have someone to moderate it - maybe yourself, or a regular user - just to remove offensive posts and advertising or spam posts, otherwise it might quite quickly become unusable. Get in touch with rechord if you would like to know how to get a forum up and running.

You can also use viral marketing techniques and stunts to raise your profile. Some of the bigger companies make ads that they know they could never use, but if they get leaked onto the internet, then they’re not responsible, and still stand to benefit.

It’s often assumed that these ads are spoofs, but many of them are outlandish pitches by ad agencies that in the past would never see the light of day due to broadcasting restrictions. In the badlands of the web, however, anything goes.

One such wayard proposal is a Nokia mobile phone advert featuring a cat which accidentally gets stuck to a ceiling fan - it goes without saying that Nokia have come out against it, but it’s got people talking and seems to have raised their profile.

Sadly this kind of thing is beyond most budgets, and not many of us run organisations that would often inspire others to make spoof ads, but the principle is still the same. If you can make something that people will talk about and want to pass on, then people will do just that, and in the meantime your profile will rise. Rechord have created several viral campaigns in the past, one which featured a ninja pigeon, and another which was a soothing interactive screensaver for stressed executives.

A related idea is a relatively new concept - using something called street teams. It’s a technique that bands and record labels often employ. Glam rock afficionados The Darkness were one of the first big groups to use this idea, but it should work elsewhere (yes, even if you're not into lightly reassembled Queen songs).

The idea is that in return for free stuff (CDs or gig tickets, in the case of bands,) members of the street team will visit forums or write comments in blogs, spreading the word about you, voting for your product or service in polls and making sure that people are talking about what you do - as long as what they are saying is good. The ethics of this may seem dubious, but is it really that different from employing a PR agency to promote your wares to the media? As always with ethics, it's a fine line, and something you will have to decide for yourself.

Let us know how you get on with your word-spreading adventures.

Create PDFs easily for free

Cheeky Adobe. They will charge you anything up to £300 for software which makes PDFs. Thankfully, FastPDF has come to the rescue. Simply go to the site, upload your Word file and the resulting PDF will be emailed to you in minutes. Easy as dropping an icecream.

FastPDF

Spreading the online word

So you've got a website? That's good, but next door's shed does too. (We kid you not- see below...) So, don't expect floods of visitors without doing something to promote it.
It's true; almost anyone can have a presence on the web, which unfortunately means that it is increasingly difficult to get noticed online. The chances of someone stumbling across your site by accident are, to put it bluntly, very low, and getting lower by the minute, even if your home page is good enough to win a Bafta. But - you know us - not ones to dwell on the bad news. The good news is that there are plenty of ways to get round this, and most of them won't cost you a bean either. Once they have found you, and provided that what is featured on your site is helpful to visitors, they will come back again and again.
Next Door's Shed


One of the first and most oft advised internet marketing strategies is to send a regular or (here, note an embarrassed pause) irregular newsletter to a list of subscribers. The idea is that your subscribers will come to look on you as a source of reliable information, and it will remind them to visit your site - or indeed remind them that you still exist. The only problem with a newsletter is that people must sign up for it, otherwise you're sending out hateful spam. To sign up, in a classic Catch-22, they generally need to visit your site in the first place...


So, what else is there?

The vast majority of people will find your site through search engines, with Google being by far the most popular - accounting for almost half of all searches (and over 80% in the UK). The first step is to get your site listed on Google. If you're technically proficient, you can submit a Google site map. Another very good start is to link to your site from another which currently appears in Google searches. You could do this if you have a site that's already listed, or you could submit your site details to a free online business directory. Once you're listed, then comes the task of climbing the listings. This is made difficult by the fact that search engines closely guard their algorithms. However, a recent posting by a Search Engine Optimisation company hazards a guess at how Google actually works out where sites should go in listings. As you can see from his extensive post, getting your site to the top of the listings is a task only for those with strong stomachs. If the link to it makes you a little light-headed, better ask the professionals for help - see Koded below.
Google Site Maps
The Google algorithm
Koded - Search Engine Specialists


On a basic level, however, at least for Google, the more people who link to your site using certain keywords, the higher up the search rankings it will be. To facilitate this you can set up link exchanges with other similar sites. If you don't already have one, create a page on your site where you include a link to any sites that agree to reciprocate.

Another way to get more people to visit your site is to use pay per click adverts like Google's AdWords. Your link will then appear in the sponsored links section of the results page when someone searches under your chosen keyword. Often this means you appear to be first in the listings, in the blue bar at the top (in Google at least). Latest research shows that only 38% of people know the difference between sponsored links and real, or 'organic' ones; and of that 38%, less than half (47%) are sure they can always tell the difference. It's easy to keep your advertising budget under control as well, because Adwords works like a Pay As You Go mobile phone. You charge up your account with a set amount of money, and every time someone follows your link, a small portion will be debited from your Google account until it's empty. This means you won't spend more than you intended to if you accidentally pick a very popular keyword. The amount per click varies depending on the popularity of the keyword chosen and is determined ad hoc by Google.
Contact Rechord for help with your AdWords campaign
The Definitive Guide to Google AdWords by Perry Marshall - world expert on AdWords


Perhaps you don't think your site is something that people would search for. It might be the sort of thing your potential customers wouldn't realise they like until somebody else flags it up to them, like the flabbergasting success of the 'Numa Numa dance' video (which even appeared on CNN!) Want to know what you can you do about that? See our next post...
Numa Numa

Find what you want, where you are

Mapminder does virtually everything geographical. It allows you to save your favourite locations on a map, tells you what amenities are close to any address, and plots routes from one place to another. Perhaps the best feature of all is that, provided you have its owner's consent, you can find out the location of any mobile phone. Maybe sometime soon this will mean the end of that familiar loud annoyance: "HELLO? WHERE ARE YOU? YEAH, I'M IN SLOUGH."

Map Minder

Late night shopping

The bizarre unpredictability of the British weather recently is a great reason to revisit the old hat subject of online shopping. Been there, done that, got the receipt? Found it's no better than trawling the high street?

Well, even in our current temperate weather, you may find there are still savings and fun to be had on the jolly old web, as well as not having to stand in a queue behind ten people with anemone fingers and inordinately huge purchases.

Better still, we can guarantee you wouldn't find any of these available in your average high street: check out "Who Would Buy That?" - a comprehensive guide to retail oddities on the web, including a Boy George nightlight, the opportunity to name a child (!) and faces for trees. (Warning: some of these may scare the living daylights out of you.)
Who Would Buy That?

Also available to kitsch-loving surfers are these incredible animal costumes for pets. Yes, you too can make your beloved kitty look like a cartoon frog. No prizes for guessing the country of origin. (Sadly, the brilliant Engrish text is no longer available, but the pictures speak those thousand words anyway...)
CatPrin


Seriously though, here is our guide to satisfying online shopping.

Step 1 - Finding what you do, in fact, want:

There are a number of very good sites that allow you to compare prices of products that you want to buy, listed below. Froogle in particular offers all the advanced search options that you’d expect from Google, plus you can even tell it how much you want to spend before you search, though the range is currently more limited than that of its older competitors.
Kelkoo
Dealtime
Froogle


Step 2 - Scrape even more off the bill:

Once you’ve found the product that you want to buy there are handy ways to save a little more by using sites such as Rpoints or QuidCo, which offer cashback or loyalty points for using one of their links to whatever it is you’re after. It's like having a store loyalty card and being able to use it at loads of different shops (but getting more than a tuppeny back for every hundred pounds you spend, thank you Nectar points!)
Rpoints
Quidco

Alternatively, you can release your inner hippy by joining one of the groups listed on Freecycle and swap things you don't want any more for things other people don't want any more. It's certainly a lot better than landfill and completely, utterly free to all concerned.
Freecycle


Step 3 - Mind your Ps and Ps:

It’s worth looking at Postage and Packaging costs as they could make the difference between a bargain and a rip-off, especially on less expensive purchases. For example, much has been made of Amazon’s free shipping, but this only applies to orders over 19 pounds, whereas play.com has free delivery for everything.

Right now might seem like a great time to buy from US sites with Pounds Sterling being so strong against the Dollar, but make sure that the shipping costs aren’t too high otherwise it could turn out to be a false economy.


Other considerations:

Shopping online is never completely secure, but there are ways that you can reduce the risks of fraud. Before you enter your card details make sure that the site is secure; if it is there will be a padlock icon in your browser’s status bar. Some online card providers such as Egg also offer to insure you against online fraud, and many cards automatically insure your goods whilst in transit and for the first 90 days. This is worth taking into consideration when choosing a card if you are going to be spending a lot online.
Egg


Finally, if you are buying from a less well known online retailer, it’s a good idea to check and see what past customers have to say about them, and suddenly our lovely Money Saving Expert comes in handy for this too. Their forum has posts from people who can tell how they fared at various sites.
MoneySavingExpert Forums

Knowing when to stop

It was an interesting journey for rechord in 2004. Seems a whole century ago now.

Severe illness and a wedding all got in the way of some good habits. Despite these extremes of sadness and happiness, calm reigned, and things that were peripheral to the task at hand got left behind.

Part of this task was knowing when to stop. In other words, refusing to let your health or your creativity be sacrificed to the gods of money or vanity.

Here are some advice nuggets discovered on the emotional pilgrimage.

• Beware the temptation to get glued to your monitor.
  
  Got an aching back? Shooting pains in your mouse trigger finger? Scary as it may be, these are warning signs of Repetetive Strain Injury. Ignore them and you could cripple yourself. Do something about it now, and the pain trend is reversible. How? The oft ignored advice; take regular breaks. It's only human to forget, or to procrastinate. These two free software programs (Rest Break Reminder for Windows machines, TimeOut! for Macs) will remind you to take those all-important breaks. They have various settings for those with different working styles, from matronly severity (stops you from using your computer at all) to Boo-boo style polite deference (the Ranger's not going to like this, Yogi!)
  
  Those 10 minute breaks can be extraordinarily useful for rescuing oneself from procrastination. And hey! Suddenly all the yucky filing is finished. Not only that, but work problems seem more surmountable after a while away from the screen. And you don't get those weird green sparks and purple floaters interfering with your vision after not blinking for ages.
  
  Rest Break Reminder
  TimeOut!
  
  
  
• Get a priority list AND an impish, sarcastic friend.
  
  OK, so we've already got list fatigue, and all that continual advice to remember our priorities is falling on deaf ears. This is different: sarcastic friend is all important. When we've got our ideals written down, but there's a real world situation which is tempting us to bend the rules a little (I know it'd be nice to see so-and-so, but if I get this thing done by 10pm tonight, I'll be able to come in on Monday with that nice clear desk feeling) just one query from our fork-tongued mate can make us realise that we're being daft as a middle-eastern invasion. Even if it's only because they enjoy being funny.
  
  
  
• Use technology where it really can help, not just where it's cool.
  
  Some gadgets are truly pointless (behold the indoor blimp!) but there are some that, despite their geek-boy pretensions, can truly release us from being bound to a location or a desk.
  Indoor blimp
  
  Here is a small sample of them:
  
  1. A change is as good as a rest, they say. How about being able to get away from where you normally work and check your email in the forest? This can now be done, even without a laptop. Some of the newer mobile phones have just as much power and storage space as the PCs of 8 years ago. In addition to that, they provide a surprisingly usable net connection without wires. Make sure you go for T-Mobile's "Web 'n' Walk" tariff, which lets you have unlimited access for about £8 per month (at the time of writing).
  
  2. Another toy which can boost location-independence is an external hard drive. There are a wonderful range now available, which allow most professionals to store several years' worth of work and carry it from place to place. And they are surprisingly light, too.
  
  3. 3G cards, which are becoming more available across the country, and when plugged into a laptop, enable wireless internet connections at broadband speeds.
  
  4. Great email programs, like Popcorn (sadly PC-only) which can be stored on removable media and do not need to be seperately installed and configured on each computer you want to check your email on. Perfect for going where you wouldn't dare take a laptop.
  Popcorn
  
  Just don't let any machines get between you and your priorities.
  
  

Less geekery next post - promise!

Pesky long web addresses, begone!

Ever got an email with a important web address that was several lines long, and broken to boot? The more impatient of us will have given up on it straight away, and those of us with more time for dumb computers will have copied and pasted away until we got it to work.

There is another way to do things that not only makes links easier to use, but easier to remember as well.
Enter: Snipurl.

Simply go to their site, put in the URL, give it a nickname, and quicker than a greased webmonkey, out pops a useful, memorable web address.

SnipURL

Best Broadband

We are often asked which is the best broadband service to choose (if you're in the UK).
This varies from area to area, and also depending what matters to you: cost, reliability or customer service.

There are 3 sites we've come across which can help you figure out which Broadband provider to go for:

Broadband Checker - Use this to see who's available in your area
Money Saving Expert - The fantastic Martin Lewis lists the cheapest providers
ISP Review - Read comments by existing customers on the level of service provided by different companies

Christmas for code users

Introducing the open source movement

We are all aware of the devastating effects on us by viruses, written by communities of anti-social crackers worldwide with questionable values, ambitions, and (one is tempted to add) iffy hygiene.

But what if there was an opposite, possibly greater force active in the world, for the good of all data?

There is.
It's not one that makes for as many tantalising tabloid headlines, but it's there all the same and it can benefit you, today. It's called the Open Source Movement, scourge of Microsoft and delight of hard-up hackers across the Net.

Only since the dawn of the internet have communities of coders been able to collaborate on software projects from different countries. So far these communities have produced viable alternatives for operating systems, Office software suites, content management systems for websites, even e-commerce. All of them for free, and because the code must remain available for anybody to see and alter, infinitely customisable. Sometimes - some would say usually - these programs are better than their commercial counterparts, because those with vested interests in them have a lot less to lose.

Why do they do it?

There is no official line, and many different stories, but we suspect that people are fed up of badly made products and have simply decided to do it themselves, with the help of their friends. Some companies are now even in on the act because they realise that open source software is a lot cheaper to produce, maintain and support.

The catch?

There is none.
Well, maybe a little one. You must not repackage and sell open-source code for your own profit. Fair enough, I'm sure you'd agree.

To have a look at what's available out there, go see:
Source Forge

Donate a PC

Old computer lying around? Don't let it collect dust.
You can use this site to advertise your old hardware and charities will contact you to arrange picking it up. So now you can get that rosy glow which comes from donations without even letting go of a penny.

Donate a PC

Better online communication part 2

Email has been around for three times as long as the Web, so we've found out a lot of uses (and abuses) for it since then.
Thus below is the second article in our series on email, and it contains four more must-knows.

5) When replying to something important or complex, quote the original email in your reply.
Have you ever picked up an old letter from a friend and wished to God you'd photocopied the original you sent, so you could remember what you said? This is your answer.
Some feel it is a matter of taste, but to net veterans, "include original message in reply" is an essential feature of their email program. Essential for several reasons; the most notable being that you don't have to cross-reference different emails when later analysing a conversation. Also, this include feature saves time flicking back and forth between messages to make sure you've covered everything your correspondant needed to know (or, more often than not, things that they didn't really need to know, but you thought you'd tell them anyway.)
In days of old, previous correspondence was indicated at the beggining of each line, by a "greater than" symbol, eg:

>what you said to me first
what I am saying by way of reply

and these built up when forwarded, so you could see how the conversation was evolving:

>>>what you said to me first
>>what I said by way of reply
>what you then said to me
what I am saying now

Some people find this difficult to read, but once you've figured it out, it makes detailed correspondence much easier. If you're sent an email using this schema, the politest way to continue the conversation is to respond in kind.

6) Best foot forward.
Email is the only medium that allows you to copy messages to possibly thousands of people by twitching a few muscles.
If all tools amplify our power, then email cranks up the volume to 11. (For those of you who haven't seen Spinal Tap, that means "pushing it off the cliff.")
So be careful with those forwards! If you're not vigilant you can set off streams of data worthy of a chaos theory apocryphal tale. (Email fluttering in Brazil sets off nuclear emergency in Latvia.) If you recieve a chain letter, petition or virus warning, it's important to check it's authentic before mailing it to every poor soul in your address book. This can be very easily done online at sites such as BreakTheChain - maintained by digital saints. Some of these mails are legitimate, but the majority are actually a form of lo-fi virus, childishly engineered specifically to create data traffic jams on the Net.
Spinal Tap - "It goes up to 11"
BreakTheChain

7) Don't say anything I wouldn't say
Something which leads neatly on from this is the inherent paradox of email communication. It can easily lull senders into a false sense of privacy; it feels like you are all alone in a conversation when you read it. And yet sending an email is more like passing a note around your primary school. Everybody knows who it's addressed to, and there's nothing to stop any of your mates having a peek. Worst of all, it's not hard for (oh horror of horrors) Teacher to grab it and read it out in front of everybody.
Remember - just a finger spasm from a bumbling friend or colleague and your email could find itself on the wrong desktop. Or everybody's desktop, for that matter, as Jamie Oliver knows to his cost.
A good rule of thumb: only say things you would be comfortable making front page news, attributed to you. Otherwise, say it face to face.

8) Use receipts in order to see if the recipient has got your mail.
The stalker's favourite; seldom used by technological newcomers and well-hidden by programmers: the receipt option - built into email protocols from the early years - still works. Not all systems can handle it, but it's worth a try. Method of use varies from program to program, even from version to version in certain systems, which shall remain nameless (doncha just love Microsoft?) The only way to find out what to do is to... gasp... look it up in the help file. I know it's a drastic measure, but when you get your first email back from the recipient's mail server telling you your missive has been received and/or opened, the labour will seem worth it.

9) Know when to use CC and BCC
Would you want your friends to post your mail address to all of their friends, and get all of their friends to send it to all of their friends? Not really. Not if you want to keep the junk from your door and the identity thieves away.
So, for the sake of your friends' privacy, use the BCC box rather than the CC box in your email program when you want to send an email to lots of people.
BCC stands for Blind Carbon Copy. It means that any given recipient is unaware of who else the email was sent to and cannot therefore nick their email address.
CC stands for Carbon Copy. Putting somebody's email address in this box means that other recipients will see who it was sent to. Additionally, if they reply, the person in the CC box will see that reply automatically.
It's not hard to work out which is appropriate to use in which situation. That said, be very careful with CC especially.

Better online communication part 1

Email. Rapidly becoming the most used form of communication. Still the killer app of the net after its birth over 30 years ago. (Yes, you read that right... 30 years!)

But how many of us can actually use it appropriately? Maybe our emails are not as effective as we think. Only a small proportion of our communication has reached its full potential. This 2-part post explains our hints for better online messaging.

So here we go, at risk of eliciting cries of "Physician, heal thyself..."

1) Stick to one subject per email.
Otherwise you can create a filing headache for your recipient - especially when mixing business and pleasure.

2) Give your email a succinct, descriptive subject line.
After many years of furious sending and receiving, mailboxes can become stuffed with messages bearing titles like: "Re: [10] Hello" - which seems ok at the time - until you need to find a particular message, months later. Turning up the one you had in mind, in the middle of that lot, can cause more heart palpitations than an English breakfast and solid coffee. Even with intelligent search functions around, there can be hundreds of messages to sort through to find "that one that talked about the thing for so-and-so." One appropriate description at the top of your missive can add days to somebody's life (probably) and endear you to them many years down the line (definitely.)

3) Label your emotions.
Email's lack of cues that, ordinarily, body language or tone of voice would give to the recipient, can result in extraordinary miscommunications, which are the first wedge in the splitting of many a relationship. Irony and dry wit can enrich communication and understanding offline, but online they can easily be taken literally. Additionally, by way of a different extreme example, lack of emotion in email can seem like pure cold-bloodedness to the addressee. There are only 2 ways to prevent this - to use stage directions for yourself (for example "Your time-keeping is, as always, impeccable [smile]") or the ubiquitous smiley- in this case, an indicator of brazen cheek: ("How dare you call me tardy :-P".) Other than in serious or old-school business situations, the casual linguistics which have evolved through email are very forgiving of such informalities. Email beginners may find it irksome or odd, but, as any ex-pat will tell you, foreign customs that seem to fit like a wooden suit at first must be learned and practised to maintain relationships. Eventually they become like old, comfy, utilitarian jeans.

4) If sending an HTML email, give a text-only alternative
Some emails now use HTML to change fonts, colours and embed tables and photos. This gives them the appearance of web pages and is effective for branding and skim-reading purposes. However, it's a nightmare for accessibility. Once an email is forwarded it can break or lose its formatting, and not every mail application or device (such as the new breed of smartphones) can read HTML email. If you are advanced enough with your email to use such a feature, make sure that the email reads as you intend it to when all the HTML is stripped away. Also, (at risk of sounding like a schoolteacher looking over horn-rimmed glasses,) make sure the code produced is written according to proper HTML standards. Or you'll get into trouble.

Next post: How to know whether somebody's got your email, best foot forwarding and the perils of gossip.

Check email away from home

If you have your own email account (otherwise known as a POP3 box) and need to check your email while away from your main computer at home or work, this neat site will let you do just that. And it's free.
(For those with mail accounts hosted with Rechord / Re{store, you will need to use the "Advanced Login" link.)

Mail2Web

Random acts of weirdness

Something only made possible by new technology, the phenomenon of flash mobbing, is on the rise.
Performance art?
Ironic situationism?
Brain vandalism?
Instant community?
Who can tell?

If you want to know more, or join in the surreal fun, have a look at these websites.
MobProject
FlashMob

Access for all

Sometimes we get stuck for words to describe how powerful the internet is. It has revolutionised our lives in many ways.

Think, though: what if you're blind? What if you can't use your fingers well? What if dyslexia makes it difficult to read from a computer screen? The connected world can become completely inaccessible.

Actually, it doesn't have to. IT can be a tool of liberation instead of widening the gap between the rich and poor. The key is how you use it.

Software is now available which will read out the text of websites and emails to users with sight impairments. Hardware also exists for people with motor impairments and other dysabilities (and no, that's not spelt wrong - it means "less able" rather than "unable" - a new word we like to use).

However, many websites are created with only sighted users in mind, (despite a huge and growing proportion of net users known to be partially sighted, according to the RNIB) and sometimes the software is unable to cope with them. Some sites provide a text only alternative, but to dysabled people this seems almost discriminatory, and loses everything that thoughtful design can bring to them. (If you've ever tried to use the text-only version of the BBC's online weather reports, you'll know about this.) Technologies supported by new browsers taking hold on the web can make life much easier; indeed, they are essential now, especially in the light of the Disabilities Act and related court cases around the world.

Taking the new Rechord site as a case study:

• The text can be enlarged for ease of reading in the browser without corrupting the layout. Additionally, links are easier to click on the larger they are.
• When using reader software, some pages are extremely irritating to use because the software will read out all the links in the menu on every single page, before going to the main content. The Rechord site is cleverly programmed to have the navigation appear at the bottom of the site code, rather than the top.
• Text describing each visual element is present in the code. This means that poorly sighted users do not miss out on anything.
• Careful use is made of colour and underline to avoid drawing dyslexic users' eyes around the page unneccesarily- usually links are present at the end of paragraphs.
  

Making websites accessible in this way also makes life easier for users without dysabilites. The pages are more likely to look good in new browsers which come out, including browsers for mobile phones and other new devices. They are more usable, flexible and generally more satisfying to use. Finally, (and most people's eyes light up at this point) the search engines tend to rank them higher.

If you create anything online, this is well worth bearing in mind.

Prevent RSI at work

If you rely on a computer for work, chances are you suffer some sort of back pain; perhaps an achy wrist, maybe a few twinges in your arm, a stiff neck, headaches and/or throbbing shoulders. These are reasons to be concerned- you are damaging your body slowly while you work- the twinges are your body's warning signals.

Prevention is simple, a cure is not.

The wonderful David Robinson of Working Space, in this downloadable article, explains in practical and simple terms how to ease the pain and prevent any trouble from really starting.
Working with computers - the health issues

You will need the some PDF reader software in order to view and print the article. We recommend Foxit, which loads much faster than Adobe Acrobat Reader and is completely free.
Download Foxit PDF reader

Secure your data

The need for security and peaceful online life are inextricably linked. You can't perform many useful tasks online without regurgitating the ubiquitous username and password combination. Despite all the talk about encryption, firewalls, data security and hack prevention, the most vulnerable point in any security system is the password, and most people are not aware of the best passwords to use to make their data and online identity as safe as possible.

If a criminal programmer (or cracker) wants to break in to a system, one of the first things they will do is to use dictionary software which logs in under a certain username and automatically tries every word and name in a number of given languages as the password. More sophisticated programs will also try things that people are known to use as passwords such as popular pet names, football teams and so on.

You can defuse the power of these cracking programs by following these simple steps when you create passwords:

• Base your password on a word that is incomprehensible to somebody else. Acronyms, abbreviations, misspellings etc will make it harder to guess. Fancy some pieyellah instead of paella?
  
  
• If possible, employ a combination of upper and lower case, lIkE ThIs. (Some websites don't differentiate, so bear this in mind.)
  
  
• Use numbers and symbols or punctuation in your password.
  
  
• Remember when choosing your password that the longer it is, the better.
  
  
• Try to use a different password everywhere. If you must use the same password, there are ways to alter it subtly for each different service that you use so that you remember what it is. For example, you might add in a digit at the end of your password which relates to the number of letters in the name of the company's website that you're logging in to.
  
  
• Keep your password in your head, not on paper. If you do need to, however, don't write it in a way that makes it easy for somebody to figure out which service it relates to, and store it in a place somebody is unlikely to think of - inside an old pair of shoes, for example.
  
  
• If you can, change your password regularly. This may not be practical, given the amount of websites and different service nowadays which require one, but consider changing your password on services where security is especially important - financial websites, for example.
  
  
• The securest passwords are randomly computer-generated ones. Granted, they are harder to remember, but if you figure out a safe way to store them, this is probably the best bet. A handy website which can churn them out for you is below. Simply tick the boxes for the different options you want, and hey presto; secure password.
  Winguides password generator

Keep an eye out for new systems which will replace usernames and passwords in future. One such system requires you to send in photos of 10 people you recognise. When you come to log in, the system presents you with one of your chosen photos, mixed in with lots of other random people. Thus, there is no password to remember, and it's much harder for thieves to crack. Genius!

How to search smarter

Search is the primary method for finding out about new sites and information, so it really pays to do it more efficiently. There are quite a few tips and tricks you may not have thought about using that will definitely help you sniff out that obscure fact more quickly. (All these links will open in a new window, by the way.)

1. Looking for a picture or trying to find out what something looks like? Use Google's image search. If you're searching for an image that you'd like to use in your own work without having the copyright hounds set on you, use a great search engine called YoToPhoto, which trawls the web for images which are free to use.
   Google UK image search
   YoToPhoto
   
   
2. Looking for information on a general subject? Save yourself time by adding the word "links" to your search keywords. This surprisingly effective trick will bring you to pages with ready-made, 'best-of' collections of links that other people have edited, which means less link trawling for you.
   
   
3. Want to see a variety of possibilities at a glance? Use a 'meta-search' engine. These put your keywords into a number of different search engines for you automatically, and compile the results on one page. These were once all the rage in the heady, pioneering days of the net, but have fallen out of fashion somewhat lately. They can still turn up unexpected gems however, especially because the way search engines work out what results to put at the top of your list can differ somewhat. Give this one a go and see if it works for you.
   Dogpile
   
   
4. Search returned few or no results? Try using a thesaurus. If 'design study' was your search phrase, bear in mind that 'design research' might return an equally valid list of links.
   Thesaurus.com
   
   
5. Got a mass of irrelevant results for your search? Brave the 'advanced search' function. You can specify words to exclude from the search - so that, for example, you could make a search for 'beans' ignore any sites containing the word 'jumping' or 'jelly'.
   

And finally, if you need some light relief on your net.travels, these are just for fun:

• Put in the name of something or somebody to find out what Google 'thinks' about them. (Apparently, rechord is a treatment program with three parts...)
  Googlism
  
  
• Have a go at Googlewhacking, one of the first true internet sports. The challenge is to find a search phrase that returns only one result. The rules, and hall of fame are here:
  Googlewhack
  
  
• See who would win in a fight between Gordon Brown and David Cameron. (No, not literally; we mean on Google.) Enjoy an animated punch-up while this site calculates which of your 2 keywords has more results in the search listings.
  Googlefight

Avoiding Data Disaster

According to business surveys, almost two thirds of vital data on business computers is unprotected. For small-office and home-office computers, we can imagine the percentage is far greater, probably something like four out of five.

Imagine- you start work at the beginning of a day to find all your data gone. All your emails, photos, data, applications- vanished.

What would your first reaction be?

If you have well-kept backups, such a scenario may well not even wrinkle your brow.

But if you have no backups, even reading this may prompt a twinge of the churning stomach and blind panic that accompanies such a disaster.

So, gird your loins... and get on with the necessary. You'll be very relieved you did.

Make partitions

It helps to install an extra harddrive in your machine (even 250Gb drives now are quite cheap, so it is worth doing right away.) What you can do is partition the drive (apportion the space to 'belong' to different drives, so it looks like there are several different discs when in reality you're just using one) - if you use a PC, software like Parition Magic or System Commander is essential to do this, unless you are a technical genius.
Partition Magic
System Commander

Make two different partitions:The first one will be for your current data. The second one will be for another copy of your operating system with all the software you normally use installed.

Make sure at the end of every day or week that a copy of all your work exists on both drives.

So, if your original hard disk goes wrong just before the deadline of an important project, you can continue on the other without spending a day reinstalling software.

Store backups externally

The above method protects you from accidental data loss due to software or hardware failure, but what happens if somebody steals your computer, or a fire breaks out?
The ideal scenario is to have at least 3 copies of your data in existence at any one time.

At Rechord, we've developed our own idosyncratic way of backing up, but it works with the minimum of fuss once set up. We use a program called AllWay Sync, (and comes free for moderate personal use) which watches our data continually throughout the day, and automatically copies new or changed data files to an external hard disk. At the end of the day, one of us takes the external hard disk home. This means that, should disaster befall the Rechord office, while we're out, we can continue our work exactly where we left off. To avoid the mass of data getting too big, once we've finished a particular project, we archive it onto CD or DVD and store it in a different location.
Try AllWay Sync


Run a virus scan before you backup

Use a virus checker to make sure your backup copies aren't being infected by viruses as you make them.

Try to design a proper virtual filing method for yourself and stick to it even if it means spending slightly more time on naming and saving files. That way you will know where everything is, when you worked on it, and where it should go back, in the event of a catastrophe.

Search Engineering

Matthew Cartright, from the crew of genius geeks known as Koded, has offered us some tips on getting your website seen by the right people.

In days of old, the web was a wild and anarchic place. By simply inserting 1001 keywords into the code of a webpage and doing a little homework you could find your website listed high in the search engines. You could then sit back and watch the hits pile up like Stock Aitken and Waterman.

But now the web has come of age. The major search engines use sophisticated algorithms to determine the relevancy of a site. Thousands of people compete for positions making it increasingly difficult for webmasters to create good results. More and more companies are commissioning the services of SEO companies (Search engine optimisation specialists, who have the proven expertise and technology to ensure results.)

That said, if you have the time and motivation and prefer the DIY approach there are some practical tips which could enhance your visibility.

For instance, optimising the HTML title tag on each page of your site is easy and should not be overlooked as search engines take great notice of this tag.
A few pointers for optimising your page's title tags for the search engines:

• The title of your page counts for a lot
  
• Keep the content of your title tags concise (about 60 characters including spaces)
  
• Use words which accurately depict the content of the page and when randomly juxtaposed can make short phrases.
  
• Don't use lots of generic words! They don't really help and waste that precious 60 character limit.
  
• Use your key words only once! Repeated words can be looked upon as spam by the search engines.
  

Visit Koded's site to find out more or commission the experts to do what they do best.
Koded

Protecting the future of all business

Sustainability. Another business buzzword.

What is it? The best way to describe sustainability is by mentioning what it isn't.

The classic example being Matt Groening's nuclear power magnate we all know and love to hate - the inimitable Mr Burns. Another - perhaps better - illustration is the more human (yet somehow more sinister for that) Onceler in Dr Seuss' timeless "Lorax," a grassroots entrepreneur turned greedy executive guzzling up the world's supply of Truffula trees to manufacture the ultimate consumer items, Thneeds. Even in this children's book, issues such as redundancy, extinction and species displacement are promininent themes and the marvellous Doctor pulls no punches.

A long way away from new media? Superficially, perhaps.

But the internet has been the catalyst for many commentators to proclaim this the age of the paperless office / the end of commuting / the era of the connected community.

In this life, however, we know that none of these utopias is really possible; in fact, in some ways the internet makes it less likely that they will come about. But it's the perfect tool for spreading the word.

So here we give you our top 5 tips for sustainable work:

• Use every bit of paper that comes through your workspace twice: once on the front, once on the back, then dump it in the recycle bin. A prize goes to anybody who figures out a good third use before that... One of our contacts even suggested a third use; if your twice-used paper is shredded, it makes good loose filling for sending breakable items through the post. Unless you have to file it, but remember that if it doesn't relate directly to a customer, your legal requirements for filing or good accounting practice, it probably isn't worth keeping.
  
  
• Consider digital alternatives to their physical counterparts. Taking (and sending) a digital photo, for example, cuts down on harmful process chemicals, paper use, transport and energy. And money, as if you need to be told...
  
  
• Limit your working hours. A good goal is 35 hours a week. Working too hard can't be sustained for long periods of time.
  
  
• The more disposable it is, the less desirable. If you catch yourself throwing something away, note down an alternative source or use for it next time - for example, print cartridges can be bought back and recycled.
  
  
• Try buying, or obtaining, second-hand rather than new. Ebay and Freecycle are great resources for this. And when you're done with something which still has life in it, pass it on in the same manner.
  
  
• Play well. Business is sustainable if it innovates, and innovation comes more often than not from play, research and development breaks, good holidays, new situations. Let the land lie fallow regularly.
  
  
• Sustainability isn't about being “worthy.” It's ultimately for creating good business futures and even saving money while you're at it.

How to inspire yourself

The task is set. But your screen and your brain are equally blank, and it's driving you crazy. What to do?

The myth that inspiration should hit like lightning - a random surge of power in an instant - has nipped many a worthy creative endeavour in the bud. This should not be so. Problems can be solved and ideas grown with a little lateral thought fertiliser. You don't need to sit on a seed and wait for spring.

Here are our top five brain gardening tips:

• Waste nothing
  Don't ever dismiss an idea straight away, no matter how crazy it is or how much it stinks. (Roses grow better with manure.) Excellent solutions often shoot up from ridiculous suggestions.
  
  
• Make some choice grafts
  Choose an alien concept at random and fit it somehow with your current task. Many a brilliant tv ad has been spawned this way: think Tango and Tennents.
  
  
• Cultivate wild plants
  Talking with somebody about your task or problem obliquely - without giving away its exact nature, especially to somebody who knows nothing about your specialism, can trigger off thought patterns you never would have had otherwise.
  
  
• Ignore your parents' advice
  “Not playing with it” improves your manners considerably, but does nothing for creativity. Relearning the art of aimless play is absolutely necessary for adults everywhere, and it's sad that most of us need to use alcohol as a cover. Go on; be naughty, fiddle away.
  
  
• Have more accidents
  So much of the technology that surrounds us is the result not of logic but of accident and happenstance. The invention of photography, for example, or the popularity of text messaging. The more accidents you have, the more opportunities you give unexpected beauty to shine forth. The trick is to find ways of having safe accidents - randomising things; straying into unknown territories; pressing big red buttons; having (computer) crashes.

Avoiding computer viruses

Viruses that spread by email pose a threat, not only to work and personal data, but the reliability of the internet as a whole. The main danger from viruses nowadays is that your computer may be used without your knowledge to send spam, or that the virus writer will be able to use your personal information to commit identity fraud or buy things with your credit card.

There are simple ways you can protect yourself which don't require you to be a technical genius. Here are Rechord's virus vigilante tips:

• If you receive a virus warning by email, get in the habit of checking reputable websites to see if it is a hoax or not before forwarding it on. We have found these ones helpful:
  McAfee
  Symantec Hoax warnings
  Break the Chain
  Hoax Busters
  
  
• Microsoft Outlook / Outlook Express email programs are vulnerable to virus attack because they are the most widely used, and contain features (known as macros) which allow viruses to run directly from within the program. If you cannot use another email application such as the excellent product Courier, (and even if you can) these are the steps you should take:
  
• Turn off any option in your program that views HTML emails (emails that look like webpages) automatically.
• If this is not possible, switch off the email preview pane.

Download Courier


• Never open an attachment unless you know exactly what it is. Wherever possible speak to the sender to make sure they intended to mail it to you.
  If you are unsure about something, search a good anti-virus site for the latest news. Sometimes it is worth searching the site for the name of the attachment- this is often the hallmark of a particular virus.
  
• Invest in good anti-virus software and update it regularly. If you don't have much time to do it, or are liable to forget, many ISPs can provide virus scanning on the server (the computer that stores your email before you retrieve it.)
  
• Make regular backups (more on this later).

Spam, spam, spam, baked beans, spam and spam

Hands up who's fed up of being sold things they don't want in their inbox every day! It's even more irritating than being served in a greasy spoon cafe packed with chanting Vikings.

There is no easy answer, but these tips should stem the flow of spam - aka unwanted email.

Preventative measures

• If you have to give your email address to a website, use a different one to your regular account. We have several different email accounts for this purpose. If some unscrupulous marketer should then add it to their list, you can cancel the account with little harm done.
  
  
• Try not to get into the habit of using cc: in the headers of emails to forward virus warnings or other spurious chain emails to large groups of friends. They may look helpful but are often sent out by spammers who want to harvest email addresses. Two websites which will help you check to see if what you're about to forward is really true are listed below. We really recommend you use them before selecting everybody in your address book.
  Break The Chain
  Snopes (actually a very entertaining site and worth a look whether you're researching a spurious email or not - it even debunks the myth that Coca-cola decided which colours Santa Claus would wear)
  
  
• Some cheeky spammers use software that collects email addresses from websites. There are ways to hide your address from such software using Javascript. Get in touch if you need any more help spam-proofing your site.

Cures

• Rechord's anti-spam system of choice is ClearMyMail. This service does not rely on filters to get rid of spam - so none will ever slip through the net. When you set it up, you identify senders that you want to receive mail from; newsletters you are subscribed to, for instance, or friends and colleagues. When email comes into your inbox, ClearMyMail acts as a sentry, letting through the emails from your approved senders, and rejecting blocked ones. The clever bit happens when ClearMyMail gets email from somebody you've not explicitly approved. It will send you an email telling you the email addresses of the senders, and you just tell it which ones you want.
  The link below will take you to their 30-day free trial.
  ClearMyMail
  
  
• If you want to join the throngs of spam vigilantes, register with Spam Cop and report any naughty emails to them. They will investigate and report the originator to the relevant authorities so that they can't plague us any more.
  SpamCop
  
  
• There is also a project on the boil called Okopipi which aims to turn the tables on the spammers by sending the companies advertised by spam an email for every junk mail they send out. All perfectly legal, but vengeful enough to be rather satisfying.
  Okopipi
  

Introducing...

...the Rechord blog.

We've made this as a handy archive and reference for past issues of our newsletter, Re{verb, that you might have missed. We're also going to be posting news and links to useful websites we come across, before they reach you in the newsletter.

Enjoy.